What an Affiliate Relationship Means
An affiliate or referral relationship means WhatCarFits may receive compensation when a visitor follows a tracked link or completes a qualifying action with another company.
Depending on the partner, compensation may result from an action such as:
- Clicking through to a vehicle marketplace or dealership
- Requesting additional information about a vehicle
- Completing an eligible lead form
- Purchasing a qualifying product or service
- Signing up for an eligible automotive service
The exact compensation structure may differ by partner.
Does This Cost You More?
In most cases, using an affiliate or referral link does not increase the price you pay.
Pricing, financing terms, fees, incentives, and eligibility are determined by the third-party provider, dealership, lender, or marketplace involved.
Affiliate Relationships and Affordability Calculations
WhatCarFits is built around a budget-first process. Our affordability calculations are intended to start with the numbers you enter rather than with which company may pay a referral fee.
Inputs may include your target monthly payment, down payment, estimated trade-in value, credit score, loan term, vehicle condition, and vehicle type.
Affiliate compensation is not intended to change the basic affordability calculation produced from those inputs.
Vehicle Results and Ranking
WhatCarFits may display vehicle results based on affordability, estimated monthly payment, vehicle price, user preferences, location, availability, or other relevant matching factors.
When paid placements, sponsored listings, or other commercial arrangements affect presentation or placement, we aim to label them clearly.
Types of Partners We May Work With
WhatCarFits may establish relationships with companies involved in different parts of the vehicle-shopping process.
These may include:
- Vehicle marketplaces
- Dealerships and dealer networks
- Vehicle financing services
- Auto insurance providers or comparison services
- Vehicle-history services
- Trade-in or vehicle valuation services
- Automotive products and accessories
- Other services relevant to researching, buying, financing, or owning a vehicle
Not every company or vehicle mentioned on WhatCarFits has an affiliate relationship with us.
Editorial Independence
Our guides, educational pages, calculators, and comparison content are intended to help users understand vehicle affordability and buying decisions.
We aim to distinguish among:
- Calculated estimates
- Third-party vehicle data
- Editorial explanations
- Sponsored or commercial relationships
Receiving compensation from a company does not mean every product, listing, service, or claim from that company is automatically endorsed by WhatCarFits.
Third-Party Vehicle Data Is Separate
WhatCarFits may use vehicle data supplied by outside providers. This may include prices, mileage, condition, photographs, dealership information, location, and vehicle availability.
A vehicle-data provider may have a commercial relationship with WhatCarFits, or we may pay a provider for access to its data. That relationship is separate from the affordability calculations displayed to users.
Vehicle listings should always be confirmed with the source dealership or marketplace because inventory and pricing can change.
Referral Tracking
Affiliate and referral links may contain tracking information that identifies WhatCarFits as the referring website.
Partners or affiliate networks may use cookies, link identifiers, or similar technologies to determine whether a qualifying action resulted from a WhatCarFits referral.
Information about cookies and related technologies is addressed in our Privacy Policy and Cookie Policy.
External Websites and Transactions
When you follow an affiliate link, you may leave WhatCarFits.com and visit a third-party website.
Any transaction, financing application, insurance application, purchase, vehicle inquiry, or other activity completed on that website is between you and the third-party provider.
WhatCarFits does not control the third party's:
- Prices
- Inventory
- Financing approval
- Interest rates
- Insurance rates
- Fees
- Customer service
- Privacy practices
- Contract terms
How We Disclose Commercial Relationships
When appropriate, WhatCarFits may use labels or statements such as:
- Affiliate link
- Sponsored
- Partner
- Advertiser
- We may earn a commission
The wording may vary depending on the page, placement, or type of commercial relationship, but the goal is to make the relationship understandable rather than hide it.
You Are Free to Use Another Provider
You are never required to purchase from or submit information to a company simply because it appears on WhatCarFits.
You can use the information on the site as a starting point and continue your research with any dealership, lender, insurer, marketplace, or automotive service you choose.
Changes to This Disclosure
WhatCarFits may add or remove commercial relationships as the website develops.
We may update this Affiliate Disclosure when our monetization methods, affiliate relationships, advertising practices, or services change.
The date near the top of this page shows the most recent revision.
Questions About a Relationship?
If you have a question about a commercial relationship, affiliate link, sponsored placement, or disclosure on WhatCarFits, contact us.
Contact WhatCarFits